2024 PERFORMANCE SNAPSHOT

Salam International's Strategic Journey: From Volatility to Vision

Total Revenue

QAR 1.74B

9.1% Growth

Net Profit

QAR 53.1M

Recovery Mode

Top Performer

LUXURY

43% of Profits

Stable Growth

REAL ESTATE

+7.6% vs 2022

SECTOR PERFORMANCE MATRIX

ENERGY

+26%

Revenue Growth

Profit Swing

-3.1M → +13.8M

INVEST
💎

LUXURY

QAR 23M

Net Profit

Profit Share

43% of Total

STAR
🏗️

CONTRACTING

+5.5M

Profit Turnaround

Cost Reduction

-11% Expenses

MODEL
💻

TECHNOLOGY

-16%

Profit Decline

Expense Surge

+23% Costs

OPTIMIZE
🏢

REAL ESTATE

+7.6%

Revenue Growth

Stable Revenue

183M QAR

STABLE

THE STRATEGIC NARRATIVE

Revenue Concentration Risk

Luxury & Energy now drive 60% of total revenue.

Profit Recovery Journey

Strong recovery in 2024 after challenging 2023.

Sector Health Score

3 thriving, 1 improving, 1 stable.

4 STRATEGIC IMPERATIVES

1

DOUBLE DOWN ON WINNERS

Accelerate investment in Energy (+26% growth) and Luxury (43% of profits) to maximize returns on proven performers.

2

FIX THE MARGIN LEAK

Technology's 23% expense surge demands immediate cost structure optimization to restore profitable growth.

3

SCALE THE TURNAROUND MODEL

Contracting's 11% cost reduction blueprint should be documented and replicated across underperforming units.

4

OPTIMIZE PORTFOLIO BALANCE

Reduce concentration risk by growing Technology and Real Estate contributions while maintaining strong performers' momentum.

THE BOTTOM LINE

Salam International has successfully navigated through volatility to achieve strong profit recovery in 2024. With Energy and Luxury sectors driving growth and Real Estate maintaining stability, the focus must shift to portfolio optimization and sustainable growth across all sectors.